Today’s consumers are more informed and conscious, seeking foods that not only taste and look good but also support their health goals. More and more they see food as a way to improve their overall wellbeing. To stand out in a competitive market, it’s crucial to create innovative products that are both appealing and nutritious while directly addressing unmet consumer needs.

But what exactly are these needs? To answer this question, dsm-firmenich conducts a Global Health Concern Study every two years to understand consumer perceptions about their current state of health, current health concerns, the drivers of their worries and actions to mitigate them.