Regardless of where you source your current affairs information, it would be understandable if you are starting to question the role of livestock in the human diet and its relationship with climate change.

It seems that livestock and in particular, ruminants, are the cause of many of our environmental challenges – Climate change, soil degradation, water availability and quality etc.

For our farmers, it is extremely challenging knowing where to invest their efforts when acting responsibly to regain the trust of a society (or press at least) that seem to be ‘gunning for them’.

As an industry, we need to improve the development of our messages and sharing these more strategically.  For the dairy sector, sustainability needs to become a ‘pre-competitive’ concept that allows genuine collaboration to achieve the required narrative that accurately reflects the sectors contribution in a holistic way.  The situation is bigger than any one company or country.

This session will explore in more detail, some of the sector’s proactive activities and will challenge delegates to think about their role in the sustainable dairy picture and how ‘they’ can contribute to a collective effort ensuring that dairy is acknowledged as a responsible sector, producing fantastic and necessary sustainable nutrition.