In a time marked by climate change, unstable geopolitical conditions and changing conditions for food production in several parts of the world, unlocking the power of dairy by maximizing the use of our grass resources unsuitable for human food production has become increasingly critical.

Dairy farming, particularly in Norway, plays a key role in ensuring food security, promoting self-sufficiency, and supporting rural livelihoods across the country. Each Norwegian dairy farm generates employment for an average of 2.5 people outside the farm, and milk production contributes significantly to preserving biodiversity, maintaining cultural landscapes, and reducing environmental impact. Norway’s political ambition to improve self-sufficiency underscores the importance of sustaining farming across all regions, especially the north.

In TINE we have decided to lift healthy food and healthy people right to the top in our new sustainability strategy just launched. We need toget better recognition that dairy is more than the sum of its nutrients. The strong power of the complex dairy matrix is now getting increasingly more positive attention.

It is important for TINE to support research in this field as there are so many exciting health effects of dairy yet to be discovered. There is more potential in fermented dairy products like cheese to be unlocked. Recent research has linked daily consumption of Jarlsberg® to improved bone health due to its high vitamin K2 content, offering a natural approach to reducing osteoporosis risk. As osteoporosis ranks among the top global health concerns, such findings highlight the untapped potential of dairy in preventive health. TINE's new sustainability strategy prioritizes healthy food from sustainable raw materials. Through partnerships with health authorities and active involvement in shaping dietary guidelines, TINE advocates continuously for dairy’s role in a healthy and balanced Norwegian diet.

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